The advantages of a local search in your overall digital  strategy to be seen and found in the critical Golden Triangle of a SERP, just when users are looking for your service, product or location.  Local Search is linked to Google  maps which makes it more critical for mobile users who are in transit and may not be familiar in the area where they find themselves.  

 

For businesses who rely heavily on clients visiting their place of business, it is even more important to make sure they appear near the top of any search query related to their market.

​

Often, businesses overlook the changing demographics of their market and eventually find themselves with a dwindling market share because they failed to account for the attrition rate of their industry which can be anywhere between 10% to 34%.  This can be attributable to change of lifestyles, change of employment, change of location or a new competitor who moved in the area and offer something enticing and new to your customers.